ROCKVILLE, Md., Jan. 4, 2018 /PRNewswire/ — While e-commerce has been a blazing hot trend for pet food sales, don’t nail shut the coffin on physical stores just yet. An overwhelming majority of Americans still purchase pet food in stores—88% of dog owners and 93% of cat owners purchased in a store in the last 12 months, as reported in Packaged Facts’ latest market research report Pet Food in the U.S., 13th Edition.

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In addition, 76% of dog owners and 81% of cat owners purchase all of their dog/cat food in a physical store, without pre-ordering it anywhere else.

Not surprisingly, Millennials are the most comfortable with non-traditional buying options. They are more likely than other age cohorts to purchase through a website or app for home delivery. They are also more likely than others to buy online for pickup in a store (BOPiS).

Indeed, while pet specialty retailers spent much of 2017 beefing up their online offerings, they weren’t ignoring brick-and-mortar by any means. PetSmart opened its 1,600th store in late 2017, adding 63 in the first three quarters of 2017. Petco now operates more than 1,500 stores, and Pet Supplies Plus added its 400th location in May 2017. Maybe there’s something to having a physical presence. Just look at the biggest e-commerce player of them all—Amazon.com—which gave a big vote of confidence to brick-and-mortar with its purchase of Whole Foods in 2017.  And during the holiday season, Walmart used its 3,500-supercenter reach in the U.S. to offer store pickup of Walmart.com orders until 6pm on Christmas Eve. So, while e-commerce continued its gains in 2017, physical stores remain a vital part of the sales mix.

About the Report

Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts’ broad cross-category expertise, Pet Food in the U.S., 13th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report also provides a comprehensive market overview covering market size and projections, cross-market trends, market opportunities, recent mergers and acquisitions; channel trends, including e-commerce and home delivery; the Millennial impact; product trends; advertising and promotional initiatives; specialty diet products; and much more.

View additional information about Pet Food in the U.S., 13th Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/pet-products-services-c124/.  

About Packaged Facts 

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.  Packaged Facts also offers a full range of custom research services.

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SOURCE Packaged Facts